When
Apple announced to the world that the price tag on it's iPhone XS Max would
start at $1100, my reaction went like this. Now that's not because I'm
inherently averse to four-figure smartphones. As I said in my latest Samsung
review, the Galaxy Note9 packs in enough capability to justify it's price. But
when Apple does it, it's different. Because, let's get right into it, this is
the company that continues to ship these top-end phones with the very slowest
charger you can find. You wanna a faster top-up, that'll be $50 for the
charger, please. Oh, and don't forget the $19 cable, either, which is also the
only way you can connect to a new MacBook without a dongle. This is the company
that, more than any other, is responsible for the inconvenient omission of the
headphone jack on phones. Until now, it's offered the convenience of an adapter
in the box, so you can still use your own headphones. Well, no more. That'll be
$9. And while everyone else is standardizing around USB-C for their charging
ports, Apple stubbornly sticks with it's own lightning port. That means, when I
go on a trip, I can charge my Android phone, Bluetooth headphones, laptop and
gaming console, all using a single cable. When I toss in an iPhone, not so
much. And so the question then becomes, how, despite all of this, is Apple
still a trillion dollar company? Or maybe, more directly, why do people keep
buying iPhones? (rock music) You don't need to look any further than my own
comment section to see the reflexive answer to that question, that the
company's customers are sheep who will buy anything with an Apple logo on it.
.
Obviously, that's garbage. The truth is tougher for some to swallow. This,
right here, really is one of the best smartphones you can buy. And even as someone
who prefers Android, I'm here to tell ya, it's better, in some ways, than your
Android phone. Take the screen. DisplayMate says the OLED panel on the iPhone
XS Max has close to textbook perfect calibration and performance. But that's
not really all that special. You can also get a nearly perfect display on the
aforementioned Galaxy Note 9. Where Apple stands out is in how it builds that
display into the phone. Almost everyone has a notch in their phones thee days,
but Apple is one of the only companies I've seen that doesn't also introduce an
unsightly chin below the display. That's because Apple's design folds the OLED
panel back on itself giving more room for the display controller which, no
doubt, increases the cost of manufacture. Also driving up those costs is the
reason the notch is there in the first place. An improved cluster of cameras
and sensors for Face ID, which lets you unlock the phone just by looking at it.
This is the first year Apple is replacing fingerprint sensors with Face ID across
the whole lineup. Well I kinda ranted about that when the news first broke, a
week with the phone has gotten me used to it. Watching all my waiting messages
unlock as the phone recognizes my face still feels like wizard magic. And while
I still think fingerprint sensors are more convenient, Face ID is now fast and
reliable enough that, if you told me I had to use it exclusively, I could live
with it. Also faster and more reliable, wireless charging, which I had to use
in a hotel room recently because I'd forgotten to pack a lightning cable. (slow
upbeat music) The iPhone XS Max scores another win with iOS 12. Gestures were
introduced in last year's iPhone X, but they've been honed here. It's now much
easier to trigger reachability with a swipe down on the gesture bar which
brings notifications within range of your thumb. Those notifications are also
now grouped into batches by app, making them much easier to deal with. I've
really gotten into the swing of fast app switching by swiping on the gesture
bar. And it's just as handy today as it was when palm first introduced it back
in 2009. And, while iOS's system-wide back gesture isn't new, it's especially
handy on a phone as big as the Max. You just swipe from the left side to go
back in basically any app. It's great. I'm also seeing what others have
reported since iOS 12 dropped. Performance is very fast, in particular with
respect to launching the camera, which we'll come to in a second. Battery life
is also quite good. The XS Max usually got me to bed after a 14-hour day, with
about 20% remaining.
In my kind of
usage, which is heavy on streaming audio over Bluetooth, that endurance puts
this iPhone behind Huawei and Blackberry and slightly ahead of the Galaxy
Note9. I still have all my usual issues with iOS. The boring grid of apps. The
lack of customizability. The confusing button assignments and the strangely
unbalanced looking power screen. It's like they didn't finish it. And Siri
continues to kind of wallow along as a sometimes helpful, but usually not, sidekick.
But making up for all that is a catalog of higher quality apps that are almost
always more fully-featured to use than their Android counterparts. The
exceptions tend to be Google apps like YouTube Studio, which stutter more on
the iPhone. As I say, that's all familiar stuff but the silicon driving the
experience is brand new. Apple's new A12 processor is built on a seven
nanometer process, which is technically, very interesting, but we're tight on
time, so I'm gonna skip past it and just tell you that it powers everything
from the dialer app to the enhanced camera features. The former produces the
very same crisp quality voice calls as the prior model, while the latter, well,
take a look. (techno music) To give the iPhone XS Max the full credit it deserves,
this is a camera I'd trust with almost any task I usually come upon. And, as
you saw before, that includes filming a walk and talk on a suburban sidewalk.
The ad spot you'll see at the end of this video has some excellent slow motion
clips from the XS Max to go along with this one. And if you need more features
than the simple camera app offers, there are plenty of options in the app
store. But by now, you've probably heard of the strange beautification effects
the new HDR mode has on selfies. More annoying to me is that this phone still
doesn't do portrait. Thanks for Reading.
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